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PIPER SONOMA PARTNERS WITH FARM TO PANTRY
PIPER SONOMA PARTNERS WITH FARM TO PANTRY
Two Sonoma-rooted brands come together to combat food insecurity
Healdsburg, CA — Tuesday April 13, 2021 — Historic Sonoma County sparkling wine producer, Piper Sonoma, has partnered with Sonoma-based Farm to Pantry, to provide financial support to help continue the efforts to bring otherwise discarded local produce to those facing food insecurity across Sonoma County.
Funds from this partnership will help rescue more than 10,000 pounds of produce (the equivalent to over 40,000 servings of fruits and vegetables), reducing food waste and also reducing greenhouse gas emissions, and it comes at a crucial time for the community, as one in three Sonoma County neighbors are facing food insecurity and the demand for food is up 235%* (Source: Redwood Empire Food Bank*).
Farm to Pantry Executive Director and celebrity Chef Duskie Estes is thrilled for the support this partnership brings:
“Piper Sonoma and Farm to Pantry share roots in Healdsburg, as well as a dedication to sustainable farming, the environment and food justice.”
She continued: “Piper Sonoma’s commitment to supporting local community is appreciated, and we look forward to working with them to help address food insecurity in our community.”
Farm to Pantry works to eliminate food waste and prevent viable produce from being plowed under while families are being turned away from food banks. The funds will be put towards additional staffing, harvest equipment, sanitation supplies and fuel for food delivery.
Farm to Pantry achieves their mission with the hands of over 350 volunteers on 250 properties and delivers to over 85 community partners. Current resources only help to face existing logistic and manpower issues to bridge that gap. Since the pandemic began, the amount of food salvaged and delivered each week has quadrupled, and sales from Piper Sonoma enthusiasts will help to support the Farm to Pantry growth and mission.
Over the coming months Piper Sonoma’s website will feature recipes and “how-to” videos courtesy of Farm to Pantry’s Executive Director and celebrity Chef Duskie Estes. The first recipe, Roasted Radishes with Green Goddess Dressing, paired with Piper Sonoma Blanc de Blancs will launch this spring. Recipes for summer, autumn, and winter will follow, and will be featured on Piper Sonoma’s website.
Piper Sonoma is one of the first and few sparkling houses in Northern California and was founded in 1980 in Sonoma County by Marquis d’Aulan, who tied the region back to the rich sparkling industry in Champagne. The Healdsburg winery is now helmed by winemaker Keith Hock, who makes iconic sparkling wines from fruit sourced in Sonoma County.
The wines are available for the partnership nationally at the suggested retail prices: Piper Sonoma Brut ($22), Piper Sonoma Brut Rosé ($22), Piper Sonoma Blanc de Blancs ($22), and the limited release Piper Sonoma Brut Reserve ($25). Piper Sonoma wines are represented nationally by Folio Fine Wine Partners. For more information, image or interview requests, please contact Kelly Conrad at [email protected].
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Farm to Pantry is a nonprofit gleaning organization. Launched in 2008, their mission is to cultivate good health and community and to support environmental sustainability by rescuing locally-grown food and sharing it with those in need. They gather members of the community to glean from local farms, orchards and gardens and deliver it to Sonoma neighbors facing food insecurity. They work with other organizations and partners that address food scarcity and ensure nutritious fruits and vegetables are available to augment shelf-stable items at food pantries and food distribution sites. For more information about Farm to Pantry, visit www.farmtopantry.org/ or social media channels on Facebook, Instagram and Twitter.
Piper Sonoma was founded in 1980 in Sonoma County by the Marquis d’Aulan, whose family has been linked for generations with Champagne and Premium wines. Sourcing from vineyards across Sonoma County, the wines are produced in Healdsburg, California under the guidance of the well-recognized and experienced Winemaker Keith Hock.
About Folio Fine Wine Partners:
Founded by the Michael Mondavi Family in 2004, Folio Fine Wine Partners is an importer, fine wine agency and producer of quality wines from the world’s premier and emerging wine regions, providing sales, marketing and public relations services to wine brands from California, Italy, France, Argentina, Portugal, Spain, Washington State, Austria and South Africa. For more information about Folio Fine Wine Partners, visit https://www.foliowine.com/or social media channels on Facebook, Instagram and Twitter.
MEDIA CONTACTS:
Kelly Conrad – Farm to Pantry
Cell: 707.495.3495
Sydnie Hamby – Piper Sonoma
Cell: 209.585.6949