Paris, FR, 25 October 2021 – Rolex Paris Masters and Piper Heidsieck are pleased to announce their partnership at the 2021 tournament, which will take place from 30 October through 7 November at the Accor Arena The renowned Champagne House is to be the exclusive partner of Champagne for the Paris Masters 1000.

The agreement grants Piper Heidsieck the exclusive rights to champagne sales in all restaurants, bars and public relations venues at the tournament held within the Accor Arena.

Throughout the week, Piper Heidsieck will also offer two special events at the Accor Arena Lounge to promote the House’s universe, values and cuvées.

“Piper Heidsieck is particularly proud to join the Rolex Paris Masters as the Official Champagne Partner Based on the common values of prestige and excellence, this partnership is a pledge to offer a fabulous experience to everyone at the tournament”, declares Gilles Moretton President of the French Tennis Federation.

“Piper Heidsieck is extremely proud to join hands with the Rolex Paris Masters as the exclusive Champagne partner to this major tennis event In addition to the pleasure of working together, it is an honour to see our cuvees and more particularly, Essentiel served at the largest and most important indoor event,” adds Benoit Collard, General Manager for Piper Heidsieck.

About the Rolex Paris Masters
The very last ATP Masters 1000 of the season, the Rolex Paris Masters will take place this year from 30 October through 7 November at the Accor Arena in Paris This event is one of the nine most important tennis tournaments in the world, preceded only by the four Grand Slam championships Organised by the French Tennis Federation under the leadership of Guy Forget, this event, thirty five years after its creation in 1986 remains one of the greatest indoor tournaments in the world and continues to attract an enormous audience The 2019 Masters boasted more than 150 000 spectators.

About Piper Heidsieck
Founded in 1785 and owned by the Descours family, Piper Heidsieck is the most awarded Champagne House of the century* and owes its international success to its bold leadership, with innovation always remaining at its core Over the centuries, Piper Heidsieck, known for its iconic cuvées, has fostered its reputation of international wine excellence well beyond the borders of France through its long standing love affair with cinema and fashion and a little rendezvous with the Prohibition era Since 2018 the Maison has been paired perfectly with one of the youngest Chief Winemakers, Émilien Boutillat charged with safeguarding Piper Heidsieck’s unique philosophy and leading the House into the future Proud to hold a dual certification of VDC and HVE** in its vineyards since 2015 Piper Heidsieck continues to improve the quality and authenticity of its wines and acknowledges the importance of its global responsibility to positively impact the environment through sustainable practices Since its foundation, Piper Heidsieck is free from convention and aspires to innovate and convey self expression Today, it brings together Champagne drinkers from100 countries worldwide, with one bottle popped every eight seconds.

* Piper Heidsieck Chief Winemakers have been awarded the title of “Sparkling Winemaker of the Year” by the International Wine
Challenge jury nine times since the beginning of the century
VDC Viticulture Durable en Champagne Sustainable Champagne Viticulture// HVE Haute Valeur Environnementale [High
Environmental Value]