Piper-Heidsieck Champagne Unveils Code Rouge Edition — A Bold New Take on Holiday Gifting

Limited-Edition Champagne Set Brings Sparkle, Style, and a Joyful Call to Celebrate

November 5, 2025

This holiday season, Piper-Heidsieck, the iconic and audacious Champagne house, debuts its Code Rouge Edition — a limited-edition gift set designed to turn heads and turn up the celebration.

Encased in a sleek, sculptural red-and-gold package inspired by a vintage fire extinguisher, Code Rouge is joy served with panache. Its eye-catching case design comes emblazoned with a bold invitation: “In case of Champagne emergency, break open case.”

Inside awaits a bottle of Piper-Heidsieck Cuvée Brut, the House’s signature vibrant Champagne. Crafted from a blend of Pinot Noir, Meunier, and Chardonnay grapes sourced from over 100 crus across Champagne, this emblematic multi-vintage cuvée is prized for its expressive character and elegant profile. Bright notes of pear, white peach, citrus, and orange blossom are layered with toasted bread, almonds, and mint — sublimely fresh and harmonious.

“This is Piper-Heidsieck at its boldest,” says Stéphane Decaux, CEO of Piper-Heidsieck. “Piper-Heidsieck lights up life’s celebrations with joy. This uniquely designed set is not just a gift, it becomes a call to celebrate boldly, transforming any occasion into a thrilling experience.”

Piper-Heidsieck has a storied history with collectible design, having collaborated with Jean-Paul Gaultier, Viktor & Rolf and Christian Louboutin, and crafted unforgettable accessories from a lipstick gift box to audio amplifiers. Code Rouge Edition continues this legacy with a playful, premium aesthetic that reflects the brand’s flair for surprise in its signature red color — and can even double as a cooler to chill your bottle in style.

“With Code Rouge Edition, you’re not just giving Champagne — you’re giving a spark, a smile and a reason to celebrate,” says Irene Habermeier, Senior Director of US Marketing. “As a value-added pack, it’s a showstopper on the shelf and a scene-stealer at any holiday gathering. When the moment calls for celebration, go rouge.”

The Piper-Heidsieck Code Rouge Edition is available now for $75.99 SRP online at Noble Wine Merchants in a 750ml format and will be rolling out at select retailers across the U.S. this winter.

Bold. Joyful. Unapologetically festive. In case of Champagne emergency, break open case!