Associate Brand Manager
Born and raised in the heart of California’s Central Valley, vines and wines have always been in my backyard. Seventeen years ago, I was lucky enough to find my way into this dynamic industry and what a great experience it has been. Marketing California wines has comprised the bulk of my career and this recent opportunity to be involved with such a rich portfolio of domestic wines and imports, too, has been a gift – I feel like I am discovering a whole new (but really old world) of wine. Lucky me!
Starting my career with a respected industry leader, E. & J. Gallo Winery, I was fortunate to work on some incredible direct-to-consumer programs designed to bring an engaging wine experience to both novice and seasoned wine connoisseurs alike. Additionally, I successfully worked on and very much enjoyed helping to launch new brands and products to the market. A wine shop can be a crowded place so, I love to implement and deploy innovative ways which help to make our wines stand out in that crowd. I am so pleased to be a part of the talented team at Folio to help make this happen.
In my free time, I enjoy exploring wineries in the Napa Valley (this is my idea of good work-life balance). I also enjoy running and yoga and painting – canvases not houses.