L’Avenir is situated in South Africa’s most renowned premium wine region, Stellenbosch. Stellenbosch has long been known for its diverse terroir, influenced by four prominent mountains. L’Avenir is located on the slopes of one of these four mountains, the Simonsberg Mountain, and sits on a geological vein comprised of decomposed shale. It was this unique terroir that led the Cape’s earliest European settlers to identify L’Avenir estate as one of the very first sites for grape growing back in the late 1600’s.
L’Avenir’s distinctive terroir, along with low-yielding, old vines on the estate are a cornerstone of L’Avenir’s winemaking. This combination plays a significant role in the ageablity and fruit intensity of the Pinotage, the iconic red grape from South Africa. L’Avenir’s Chenin Blanc, considered South Africa’s signature white grape, is sourced from their Certified Heritage Vineyard which is part of the South African Old Vine Project.
Aptly named, L’Avenir means future in French, as this unique boutique winery swiftly gained recognition for its distinctive Pinotage and Chenin Blanc produced by renowned winemaker, Francois Naudé. Today, visionary winemaker Dirk Coetzee leads the production team in honing the winery’s focus on their distinctive vineyards by creating Single Block releases of Pinotage and Chenin Blanc.