Bruno Giacosa's winemaking philosophy combines a respect for tradition and conservative winemaking with the selected use of modern technology to obtain the best expression of each vineyard's terroir. He is convinced that great wines begin in the vineyard with the production of grapes cultivated by experienced growers. This belief pushes him to improve quality with every harvest. In the cellar, the goal is to produce a wine that maintains its identity from vine to bottle, so winemaking methods are traditional and in full respect of the grape's typical characteristics.
The "Azienda Agricola Falletto – di Bruno Giacosa" labels represent the estate vineyards, while the "Casa Vinicola Bruno Giacosa" labels are used for wines produced from grapes purchased from historical grape growers that have a longstanding relationship with the family.