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Barron Beltz
Barron Beltz
Regional Sales Director, Southwest Region and Partner


I was born and raised in Forth Worth, TX as 1 of 3 boys, so my competitive drive was formed at a very young age! My career in the beverage industry began in 1992 as a route sales person for Quality Beverage, where I delivered and sold Clearly Canadian sparkling flavored water (remember that stuff in the teardrop blue bottles?) to grocery & convenience stores off a huge Penske rental truck. After 6-months of great success, I was approached by one of the wine managers who said to me, "I've heard that you're pretty good at selling that water. Do you think you can sell wine?" Wine coolers (Matilda Bay – there's a throwback!) were the extent of my wine experience at the time, so he pulled a cork on a bottle of Schmitt Sohne Riesling. A quick smile shot across my face as I savored the sweet liquid, and the rest is history.

I worked for both Tarrant Dist and Julius Schepps in North TX before they were purchased and became Republic Bev. Co. in 1996 (now RNDC). I held various Sales and Management roles with RNDC TX for 10-years, and then I ran a South Central Region Manager position for The Hess Collection Winery. After 3-years with Hess, I spent 5-years in a Vice President role for RNDC OK where I ran 2 wine and spirits divisions.

I’ve been with FOLIO since Sept 2011, and I have so enjoyed working with my coworkers and the families who proudly produce some of the best wines in the world.  I’m based in TX and am also responsible for LA, OK, NE, ND, SD, CO, NV and NM.  I am a family man and love living in Granbury, TX with my lovely wife and 2 wonderful daughters.  I enjoy romantic dinners with my wife, playing with my girls, playing the bass guitar, hunting, fishing, golf and exploring the world of wine.
 
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