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Small is beautiful – that is what best describes Austrian wine, when put into international perspective. There are no run of the mill wines, but rather a rare speciality. Austrian wine is one of the most interesting phenomena happening in the world right now. The wines are found on every good wine list, are appreciated by wine experts and highly acclaimed by journalists. It is not uncommon to talk of an Austrian wine wonder.

What is it, that makes Austrian wines so special? There are many reasons and the sum of all these factors has paved the path for the sensational quality boom over the past couple of decades. A prime reason is a tradition of winemaking, and grapevines have been cultivated in the same viticultural regions to be found in today's Austria for many thousands of years. Vines are synonymous with the landscape, the culture and daily life. This also applies to the typical Austrian grape varieties, and there are widespread plantings in the regional wine-growing areas. Coupled with ideal geological and climatic elements, the vines enjoy the best conditions essential for making authentic, distinctive wines with character and personality. The concept behind this success story plays a vital role. The Austrian vintners and producers have all comprehended how important it is to successfully combine traditional viticulture with modern vinification processes.  The motto is, quality without compromise and the result was success without exception.

Grüner Veltliner is Austria's showpiece grape. It yields concentrated, harmonious wines rich in finesse and with a long life potential. Veltliner wines are reliable in their development. They bring pure enjoyment in their youth, and guarantee utmost drinking pleasure in maturity.

Another significance is the diversity of Austrian wine culture, from lively, light-bodied examples to monumental, opulent whites wines, as well as charming, fruity to full-bodied, red wines with long cellaring potential. Last, but not least, a wide variety of enticing and elegant sweet wines, that are certainly amongst the world's best. What wine critics across the globe appreciate the most, is that Austrian wines are exceptionally appetizing and pair wonderfully with food, making Austrian wine sheer drinking pleasure.

Austria represents less than 1% of the world's wine production. Therefore, gaining recognition as a wine country means that a few points must be emphasized. Grüner Veltliner makes up a third of Austria's entire wine production - making it the ideal ambassador for a clear Austrian wine profile - both at home and abroad. Lenz Moser III - the grandfather of Lenz M. Moser - always propagated this variety, and found it to be an optimal grape for the Lenz Moser Hochkultur, or high culture, vine training system, which he developed.

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