Oberon Wines is proud to support Urban Farming
Oberon Wines is proud to support Urban FarmingTM a non-profit organization that encourages individuals and families around the world to grow their own food and give the excess food to others.
Oberon Wines is offering consumers an opportunity to donate their savings to Urban FarmingTM committing a minimum of $20,000 to the cause in 2013. The program is supported by mail-in-rebate coupons offering consumers an option to donate their savings (up to $18) to the organization. Supporting shelf talkers, neckers and case glorifiers including QR codes with links to the Urban FarmingTM video help explain the initiative.
Napa Valley native and winemaker, Tony Coltrin, brings more than 40 years of winemaking experience to Oberon, and an understanding of the region's unique terroir for growing classic Bordeaux varieties. With expertise in sourcing quality fruit from the best vineyards in the valley, his long-standing relationships with local growers ensures the highest quality fruit is sourced from premier Napa Valley sub-apellations enabling him to produce consistent, high-quality, affordable napa Valley wines for under $30 retail.
"The Urban FarmingTM program is near and dear to my heart." Tony says, "The gift of a garden runs far deeper than the fresh delicious food it provides... Children and adults together working the soil, planting, and then tending and nurturing their labors as the garden sprouts and grows to yield the beautiful fresh vegetables they now can bring to their family table wiht the pride that comes from the hard work they've done, this is a value that lasts a lifetime. Brilliant Urban FarmingTM ... what a wonderful program."
The Urban FarmingTM mission is to create an abundance of food for people in need by supporting and encouraging the establishment of gardens on unused land and space while increasing diversity, raising awareness for health and wellness, and inspiring and educating youth, adults and seniors to create an economically sustainable system to uplift communities around the globe.
Oberon Wines invites you to join us in our mission to support Urban Farming providing those in need with fresh fruit and vegetables grown in their own communities.